A new avocado juice product was entering the marketplace. The director of marketing for the company would like to know which advantage should be emphasized in advertisements, and which advertisement is better for sales. Nine cities with similar demographics are chosen, and a different combination of Media and Marketing Strategy is tried. The unit sales of avocado juice for the eight weeks are shown in the two-way table below (attached)

At the 0.05 level of significance,

a.is there an interaction between media and marketing strategy?

b.is there an effect due to media?

c.is there an effect due to marketing strategy?

AutoSave O Off) Soal 15 Nov - Saved to this PC . Search Sign in X File Home Insert Draw Design Layout References Mailings Review View Help Share Comments LO X Cut Georgia [a Copy 12 ~ A" A" Aa* Po AaBbCcI AaBbCc] AaBbCcI AaBbCcI AaBbCcD AaBbCc Find Gc Replace Paste BIUXX A LA 1 Normal 1 Body Text 1 List Para. 1 No Spac... 1 Table Pa... T Heading 1 - Select Editor Format Painter Clipboard Font Paragraph Styles Editing Editor Media Marketing strategy Convenience Quality Price Television 492, 712, 559, 447, 464, 559, 759, 558, 678, 628, 591, 633, 480, 624, 547, 444 528, 670, 534, 657 684, 761, 691, 549 Social Media 464, 559, 759, 558, 690, 650, 705, 653, 705, 585, 527, 499, 528, 670, 534, 657 577, 837, 629, 799 515, 566, 710, 547 Newspaper 690, 650, 705, 653, 577, 616, 708, 486, 803, 583, 825, 597, 577, 837, 629, 799 480, 652, 585, 538 813, 564, 708, 545 At the 0.05 level of significance, a. is there an interaction between media and marketing strategy? b. is there an effect due to media? c. is there an effect due tomarketing strategy? Page 2 of 2 524 words DX English (United States) Focus I + 170% O W ^ @ ( 1) PENG 4:0 O 15/11/2020 LJ