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A new book store is considering a social media marketing campaign, offering a $15 discount for purchases over $75 before taxes on their first visit.
A new book store is considering a social media marketing campaign, offering a $15 discount for purchases over $75 before taxes on their first visit. The cost of the social media campaign is estimated at $50,000, and would likely increase revenue by $200,000 to a total revenue of $650,000. The contribution margin of the campaign is estimated to be 45%. What range does the ROM of the campaign fall into?
a.300%-400%
b. 200%-250%
c. 75%-85%
d. 35%-45%
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