Question
A new clothing store is considering a direct mail campaign, offering a $10 discount for purchases over $50 before taxes on their first visit. The
A new clothing store is considering a direct mail campaign, offering a $10 discount for purchases over $50 before taxes on their first visit. The cost of the direct mail campaign is estimated at $25,000, and would likely increase revenue by $130,000 to a total revenue of $540,000. The store's contribution margin is 35%. What is the ROMI of the campaign?
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Marketing Cost for the campaign 25000 Incremental Revenue attributed to the Marketing 1300...
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Income Tax Fundamentals 2013
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
31st Edition
1111972516, 978-1285586618, 1285586611, 978-1285613109, 978-1111972516
