Question
A new coffee shop is opening up in a central location near a mall. The owner wants to differentiate their product from competitors and build
A new coffee shop is opening up in a central location near a mall. The owner wants to differentiate their product from competitors and build a strong brand. Name the different elements of the marketing mix, and determine which ones should the owner to focus on and how?
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Smith and Roberson Business Law
Authors: Richard A. Mann, Barry S. Roberts
15th Edition
1285141903, 1285141903, 9781285141909, 978-0538473637
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