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A new customer for practice site services would often approach COLA after it had been unhappy with in-house services or with other accrediting organizations. It

A new customer for practice site services would often approach COLA after it had been unhappy with in-house services or with other accrediting organizations. It was difficult to assess COLA's market share for this type of service, given the predominance of in-house services provided by the HMO themselves. But COLA estimated that its market share of practice site services was still relatively small. Some managers attributed this limited share of the market to a lack of customer focus. When MPA was first introduced, for example, COLA had little knowledge of which particular services MPA customers really needed. It was only when those needs were addressed that the product started selling.

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