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A new errand-running service targets professionals with a household income of at least $100,000 and who live in specific zip codes. Which segmentation variables are
A new errand-running service targets professionals with a household income of at least $100,000 and who live in specific zip codes. Which segmentation variables are being used by the service? Group of...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
