Question
A new marketing manager has stated that the marketing objective of the firm is to do the best job of satisfying the needs and wants
A new marketing manager has stated that the marketing objective of the firm is to do the best job of satisfying the needs and wants of the customer.
Explain that although this objective is admirable, it does not meet the criteria for a good
objective. (5 bullet points)
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Customer Service Career Success Through Customer Loyalty
Authors: Paul R. Timm
6th edition
133056252, 978-0132553001, 132553007, 978-0133056259
