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A new member of the marketing team obtained a statistically significant positive correlation between automotive brand (Chrysler =1, Ford=2, General Motors=3, Honda=4, Toyota=5) and ratings
A new member of the marketing team obtained a statistically significant positive correlation between automotive brand (Chrysler =1, Ford=2, General Motors=3, Honda=4, Toyota=5) and ratings of owner satisfaction (where 1= not at all satisfied, and 10 = highest level of satisfaction. What is the correct interpretation of this research finding?.
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