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A new memory supplement is ready for sale. The company hired a well-known television doctor to promote the product. They hope people will trust the
A new memory supplement is ready for sale. The company hired a well-known television doctor to promote the product. They hope people will trust the doctor's claims that the supplement will help boost memory so they will purchase the supplement for themselves. What technique is the company using to manipulate trustworthiness and why ?Explain
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Answer The company is employing the technique of celebrity endorsement to manipulate trustworthiness ...
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Advanced Accounting
Authors: Gail Fayerman
1st Canadian Edition
9781118774113, 1118774116, 111803791X, 978-1118037911
