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A new pharmaceutical entrant has been supplying fertility centers with a drug in competition with the three current products on the market. Merck Pharmaceuticals sells
- A new pharmaceutical entrant has been supplying fertility centers with a drug in competition with the three current products on the market. Merck Pharmaceuticals sells one of these products and wants to determine how big a threat this new entrant might be. It pulled market share data from its sales information system for a few months before and after the product was released and for fertility centers that adopted the new entrants product or not. The following table summarizes the information:
Market Condition | Pre-Entry | Post-Entry |
Without Entry | 37% | 34% |
With Entry | 45% | 33% |
- What is the time-series estimate of the effect of entry on Mercks market share from the markets with entry?
- What is the cross-sectional estimate of the effect of entry on Mercks market share from the markets during the post-entry period?
- What is the difference-in-difference estimate of the effect of entry on Mercks market share?
- The Merck product was introduced over a decade ago but has been steadily losing ground to other products introduced 8 and 5 years ago. Would this affect the causal interpretation of the difference-in-difference estimator?
- The newest product is more effective but has a worse risk profile for older mothers. Some centers specialize in treating older pregnant mothers. How does this affect the causal interpretation of the difference-in-difference estimator?
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