A New Product for ASG

You practiced with the 4 Ps of marketing in the learning activity. Now you will apply the first "P" of the marketing mix to one new product. create one new product item for a chosen ASG product line.

Checklist:

• Describe one new product item that you will create for a chosen ASG product line.
• Describe the market segmentation and target markets in terms of demographics, geographics, and behavioral segmentation or psychographics.
• Explain the brand positioning for the product.
• Provide all the product qualities (i.e., the 1st of the 4 Ps), attributes, packaging, etc., that will be involved in line with the company's mission and objectives.
• Provide support for your reasoning.