Question
A new product has a potential market size of 500,000. There is an older product that is similar to the new product. p = 0.020
A new product has a potential market size of 500,000. There is an older product that is similar to the new product. p = 0.020 and q = 0.075 describe the industry sales of this older product.
What will be the estimates of sales in years 1, 2, and 3 for the new product, according to the Bass.
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Calculation of sales estimates for the years 12 3 based on Bass diffusion model AnsAs per Bass dif...
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Pricing Strategies A Marketing approach
Authors: Robert M. Schindler
1st edition
1412964741, 978-1412964746
