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A new product has per - unit variable costs of $ 1 5 and an estimated value to the customer of $ 4 5 per
A new product has perunit variable costs of $ and an estimated value to the customer of $ per unit. Products in this category have been selling at around $ per unit. The manufacturer is planning to set the initial price at $ or $ This would be an example of
Question options:
skimming strategy
penetration stratey
inline strategy
floor pricing
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