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A new product has per - unit variable costs of $ 1 5 and an estimated value to the customer of $ 4 5 per

A new product has per-unit variable costs of $15 and an estimated value to the customer of $45 per unit. Products in this category have been selling at around $35 per unit. The manufacturer is planning to set the initial price at $18 or $20. This would be an example of _____.
Question 19 options:
skimming strategy
penetration strate9y
in-line strategy
floor pricing

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