Question
A new product has the following profit projections and associated probabilities: Profit Probability $150,000 0.10 $100,000 0.25 $50,000 0.20 $0 0.15 -$50,000 0.20 -$100,00 0.10
A new product has the following profit projections and associated probabilities:
Profit | Probability |
---|---|
$150,000 | 0.10 |
$100,000 | 0.25 |
$50,000 | 0.20 |
$0 | 0.15 |
-$50,000 | 0.20 |
-$100,00 | 0.10 |
a. Use the expected value approach to decide whether to market the new product. b. Because the high dollar values involved, especially that possibility of a $100,000 loss, the marketing vice president has expressed some concern about the use of the expected value approach. As a consequence, if a utility analysis is performed, what is the appropriate lottery? c. Assume that the following indifference probabilities are assigned. Do the utilities reflect the behavior of a rish taker or a risk avoider?
Profit | Indifference Probability (p) |
---|---|
$100,000 | 0.95 |
$50,000 | 0.70 |
$0 | 0.50 |
-$50,000 | 0.25 |
d. Use the expected utility to make a recommended decision. e. Should the decision maker feel comfortable with the final decision recommended by the analysis?
PLEASE help! All other answered versions of this were incorrect. Thank you!!
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started