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A new product has the following profit projections and associated probabilities: Profit Probability $150,000 0.10 $100,000 0.25 $50,000 0.20 $0 0.15 -$50,000 0.20 -$100,00 0.10

A new product has the following profit projections and associated probabilities:

Profit Probability
$150,000 0.10
$100,000 0.25
$50,000 0.20
$0 0.15
-$50,000 0.20
-$100,00

0.10

a. Use the expected value approach to decide whether to market the new product. b. Because the high dollar values involved, especially that possibility of a $100,000 loss, the marketing vice president has expressed some concern about the use of the expected value approach. As a consequence, if a utility analysis is performed, what is the appropriate lottery? c. Assume that the following indifference probabilities are assigned. Do the utilities reflect the behavior of a rish taker or a risk avoider?

Profit Indifference Probability (p)
$100,000 0.95
$50,000 0.70
$0 0.50
-$50,000 0.25

d. Use the expected utility to make a recommended decision. e. Should the decision maker feel comfortable with the final decision recommended by the analysis?

PLEASE help! All other answered versions of this were incorrect. Thank you!!

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