A new product is introduced. With respect to "weeks 2-3" above, the data collected shows the following: + Cost of the next best alternative = $69.99. + Actual added-value of the features of the new product in question = $15.00. + Perceived added-value of the features of the new product in question = $9.00. + COGS = $31.00. a. At what price point for the new product should a consumer be indifferent to the new product and the next best alternative? b. At what price point for the new product is a consumer actually indifferent to the new product and the next best alternative