Question
A new product line has a pilot followed by launch. The firms cost of capital is 8%. The pilot requires an investment of $10M. One
A new product line has a pilot followed by launch. The firms cost of capital is 8%. The pilot requires an investment of $10M. One year later, the pilot produces $18M (good outcome) or $5M (poor outcome) with equal probability. After the pilot, the firm can invest another $10M at time 1 to fully launch the product. If the pilot is successful, the full launch will pay out $20M (good outcome) or $6M (weak outcome). If the pilot is not successful but they launch anyway, the good outcome will payout $8M while the weak outcome will payout $1M. Assume the 50/50 probabilities of good and weak outcomes. Assume no taxes.
- What is the present value of the pilot only?
- What is the product line worth if you had to commit today to both pilot and launch?
- What is the product line worth if you can wait until after the pilot to decide whether to launch?
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