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A new sweater brand is trying to decide on a positioning. They want to use the laddering technique and position their brand at a high
A new sweater brand is trying to decide on a positioning. They want to use the laddering technique and position their brand at a high abstract value level. Which of the following positioning strategie
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Project Management A Systems Approach to Planning Scheduling and Controlling
Authors: Harold Kerzner
11th edition
1118022270, 978-1118415856, 111841585X, 978-1118022276
