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A new technology has been patented in the United States and launched in an emerging market. The technology quickly diffuses to high GDP markets from
A new technology has been patented in the United States and launched in an emerging market. The technology quickly diffuses to high GDP markets from the developing economies, and consumers in those markets are willing to pay higher prices for the value. What is this an example of? a. process outsourcing b. benchmarking c. reverse innovation d. commoditization
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