A non-profit organization is undertaking a winter drive project called Us For Kids. The project involves buying and distributing food to feed young children in orphanages. The organization is using a crowdfunding platform called GoFundMe to raise R100 000 needed for the project. The funds are needed within two months for the project to be successful.

Using project management knowledge, discuss how the non-profit organization would go about selecting a project out of many that are presented or identified.