A nonprofit's core values could help inform the management of a crisis, by providing an outline of where to start. If the organizations core values are to protect the mishandling of the client's information, the public relations professional and team, should start by brainstorming what that looks like. They can work to build secure locations to hold the information, and a create a list of personnel responsible for the handling of it. Publicly displaying the values to the employees and having transparency via communicating the plan, can help with preventative measures of mishandling. The core values serve as a roadmap to the development of crisis prevention and management