A now obsolete reason to adopt standard. A forward-thinking cost-benefit analysis. High switching costs, relative to the

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A now obsolete reason to adopt standard. A forward-thinking cost-benefit analysis. High switching costs, relative to the benefits. A minority people who want to adopt the inferior standard

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Jun 14, 2024 12:14 AM

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A now obsolete reason to adopt standard. A forward-thinking cost-benefit analysis. High switching costs, relative to the

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International Marketing And Export Management

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