A. Oh, You Have an Advertising Template? You are a senior account manager and team leader on a new business pitch. The prospective client likes the work your agency has done for other clients. He also likes the account team and the creative work your agency has prepared for the pitch. You get the business! After the compensation details are worked out by senior management, you schedule your first assignment briefing with the client. You bring the creative team out to the client's office so that everyone has a chance to get a feel for this first important assignment. After the briefing meeting, the creative team leaves and the new client drops a bomb. It seems that prior to engaging your agency he spent considerable money Heat balewith a branding agency that, among other things, created a graphic template for his advertising. Essentially, the look of the advertising has already been set and the new client is just getting around to telling you. The creative team is going to have a cow. How did this mess happen? And how are you going to handle it with the new client as well as the creatives back at the agency? of