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A once popular restaurant with locals in Moscow ID, has experienced years of declining sales, and has determined they need to revamp their menu. As

A once popular restaurant with locals in Moscow ID, has experienced years of declining sales, and has determined they need to revamp their menu. As part of their broader marketing tasks, they have determined they need to do a thorough market segmentation. 


Which of the segmentation bases is the most critical for them to consider first?

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