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a) Outline the channel-design decisions made by marketers. [12 marks] b) Explain the EIGHT (8) steps in developing effective communications. Give examples for each step
a) Outline the channel-design decisions made by marketers. [12 marks] b) Explain the EIGHT (8) steps in developing effective communications. Give examples for each step
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Handbook Of Asian Finance Financial Markets And Sovereign Wealth Funds
Authors: David Lee, Greg N. Gregoriou
1st Edition
0128009829, 978-0128009826
