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(a) Over the past decade there has been a steady growth in the use of Sales Promotions as a MarComm tool. Explain the reasons
(a) Over the past decade there has been a steady growth in the use of Sales Promotions as a MarComm tool. Explain the reasons for this growth, and some of the potential disadvantages of this tool. (b) Using real examples, explain the different types of tools that may be used in consumer-oriented sales promotion campaigns.
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a Growth in the Use of Sales Promotions Reasons for Growth 1 Increased Competition In highly competitive markets businesses employ sales promotions to differentiate themselves and attract consumers at...
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Financial Reporting Financial Statement Analysis And Valuation A Strategic Perspective
Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
9th Edition
1337614689, 1337614688, 9781337668262, 978-1337614689
