Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

A particular company is considering a $3 million research and development (R&D) project. Profit projections appear promising, but the president of the company is concerned

image text in transcribedimage text in transcribed A particular company is considering a $3 million research and development (R\&D) project. Profit projections appear promising, but the president of the company is concerned because the probability that the R\&D project will be successful is only 0.50 . Secondly, the president knows that even if the project is successful, it will require that the company build a new production facility at a cost of $20 million in order to manufacture the product. If the facility is built, uncertainty remains about the demand and thus uncertainty about the profit that will be realized. Another option is that if the R\&D project is successful, the company could sell the rights to the product for an estimated $23 million. Under this option, the company would not build the $20 million production facility. Consider the decision tree. The profit projection for each outcome is shown at the end of the branches. For example, the revenue projection for the high-demand outcome is $65 million. However, the cost of the R\&D project ( $3 million) and the cost of the production facility ( $20 million) show the profit of this outcome to be $65$3$20=$42 million. Branch probabilities are also shown for the chance events. (a) Analyze the decision tree to determine whether the company should undertake the R\&D project. If it does, and if the R\&D project is successful, what should the comp do? Start the R\&D project. If it is successful, sell the rights. Do not start the R\&D project. Start the R\&D project. If it is successful, build the facility. What is the expected value of your strategy (in millions of dollars)? million dollars (b) What must the minimum selling price (in millions of dollars) be for the company to consider selling the rights to the product? The selling price must be at least 42 million dollars. (c) Develop a risk profile for the optimal strategy. (Submit a file with a maximum size of 1MB.) no file selected Optimal Strategy answer.docx

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Understanding And Managing Public Organizations

Authors: Hal G. Rainey

5th Edition

9781118583715

More Books

Students also viewed these General Management questions