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A performance criterion that expresses what a manager will do if a criterion is achieved in a research study is called a ____________________
A performance criterion that expresses what a manager will do if a criterion is achieved in a research study is called a ____________________
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
