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( a ) Persephone, which will be a stable growth firm next year, has just reported the following year - end results: Persephone's beta is

(a)
Persephone, which will be a stable growth firm next year, has just reported the
following year-end results:
Persephone's beta is 1.10. The risk-free rate and the market risk premium are
expected to be 2.0% and 5.5%, respectively. The Company is expected to
maintain a stable competitive moat of 50 basis points.
Estimate Persephone's share price using the dividend discount method (DDM).
State any assumptions. Can you explain the use of competitive moat in the calculations?
(10 marks)
(b)
Dividends plans are only one way that a company can return cash to shareholders.
Explain the other methods via which firms return cash to shareholders, the
implications of these for shareholders, and how you would modify the DDM to
account for this.
(10 marks)
(c)
Explain how to integrate ESG information into equity valuations.
(15 marks)
(Total: 35 Marks)
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