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A person starts a business for providing software patches for a german language software. The total fixed costs is Rs 12 lakhs per year. The

A person starts a business for providing software patches for a german language software. The total fixed costs is Rs 12 lakhs per year. The variable costs is Rs 250 per unit. The product life cycle is 5 years. The sales target for this product is

Year Sales Target (forecast) in number of licenses
1 10,000
2 18,000
3 1,00,000
4 30,000
5 5,000

Similar product from competitors are priced around Rs 310-320 per unit. The person wants to make a 15% margin on the product, and he wonders if he will be able to achieve this objective while meeting competition price. Advice the person about the feasibility of the desired pricing

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