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A person starts a business for providing software patches for a german language software. The total fixed costs is Rs 12 lakhs per year. The
A person starts a business for providing software patches for a german language software. The total fixed costs is Rs 12 lakhs per year. The variable costs is Rs 250 per unit. The product life cycle is 5 years. The sales target for this product is
Year | Sales Target (forecast) in number of licenses |
1 | 10,000 |
2 | 18,000 |
3 | 1,00,000 |
4 | 30,000 |
5 | 5,000 |
Similar product from competitors are priced around Rs 310-320 per unit. The person wants to make a 15% margin on the product, and he wonders if he will be able to achieve this objective while meeting competition price. Advice the person about the feasibility of the desired pricing
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