A PESTLE AND SWOT analysis needs to be conducted on the case study above along with ways the company in the case study can improve and how it can be helped.

the case study is called Woofy's dog food plc and i nees a PESTLE AND SWOT analysis comducted on the company based on the information the case study has given along with ways to improve the company and how it can be helped.

stagnating demand for its Pr - reducing qu - adding new - newr nroduction techinque. - staff reductions/ increases - introducing new produ - acquiring competitor. to achieve better sales/profitability but don't really think this is the solution rypanding into new markets (outside the UK) might be the answer - but they have not really considered this yet. Here is some additional information that you managed to acquire on your first meeting with the company owner: - Around 8 million tins at 95p per tin were sold in each of the previous 2 years. 760,000 - Products are only sold in the UK and principally in England \& Wales. - The company image is "quirky" and "quality" is emphasised. - The company estimate that approximately 20,000 individuals are buying their products. 7,300,000 - Key clients are Sainsbury's and Tesco. They receive 30% discount off the retail price. Other clients (Vets, Pet stores are minor outlets, but the discount is only 25% ). -Profitisaround15%%ofturnover14.25p.80000000.14=1,140,000 - There are three products, all sold in tins. They are mid/ high mid range sellers in terms of quality and price - Rabbit, Beef and Chicken - in a secret recipe sauce. - The supply chain consists of abattoirs (for the meat) and tin suppliers (for the tins). - The factory is on an industrial estate near Chester and is in year 7 of a 10 year lease (i.e.since the company began). - The company owns a fleet of 10 delivery vehicles. - There are 40 employees. Father - overall control (MD), daughter in charge of Sales \& Marketing (when she has time), Son in overall charge of Production (again when he has time). The father and son \& daughter spend most of their time on financial and legal matters relating to the business. There is a Personnel Officer and a Transport Manager. Everyone else works on the production line at a little above the minimum wage. Staff are content and turnover is low. There are succession issues w the father wishes to retire in two years, leave a steady "ship" and take his lump pension out of the company profits for his final year. For this reason, amongst others, profits need to rise in the coming two years