A pharmaceutical company plans to introduce a new brand of pain relieves targeted at senior citizens. The company purchases a mailing list containing the names and addresses of elderly people who are known to take pain relievers on a regular basis to deal with chronic ailments such as arthritis. The company then sends Informational brochures about the new product to the people on the list, along with a coupon they can return to get a free sample. The names of the people who respond are entered into a special database, and these people are then sent information about other products. This company is engaged in Multiple Choice O publicity response. direct-response promotion. noise interference. personal selling O decoding response