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A Pharmaceutical company wants to extend business in hospital services in India through internal development 1) Develop Cross function value chain model, which they can

A Pharmaceutical company wants to extend business in hospital services in India through internal development


1) Develop Cross function value chain model, which they can use in its new business from the existing value chain of the pharma company (R&D, Technology, Mancturing, Supply Chain, Distribution, Sales and marketing)


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There are 3 Steps involved in it

Step: 1

1 R D Develop new products and services that can be used in hospital settings Marketing Educ ate patients and providers on the advantages of new technology Sales Convert this education into revenue by ... blur-text-image

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