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A pharmacy is contemplating ways to make shopping more convenient. Which of the following options directly aligns with the concept of Place Utility in marketing?
A pharmacy is contemplating ways to make shopping more convenient. Which of the following options directly aligns with the concept of "Place Utility" in marketing?
Installing selfcheckout stations
Home delivery of prescriptions
Improving their website
Launching a mobile app
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Small Business Management Entrepreneurship and Beyond
Authors: Timothy s. Hatten
5th edition
538453141, 978-0538453141
