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A pilot survey was conducted of 3 0 individuals to understand their different attitudes towards discount stores ( e . g . , K -
A pilot survey was conducted of individuals to understand their different attitudes towards discount stores eg KMart which usually come with low levels of service versus departmental stores eg Macys which come with higher levels of service. Respondents were asked their opinion on a agreedisagree scale where indicates strongly disagree and indicates strongly agree on the following questions.
I never go back to a store that had treated me with disrespect.X
I find salespeople who fawn over me irritating, I just expect them to courteous.X
I have a lot of questions when I shop, I greatly appreciate a salesperson who is willing to spend time answering my questions.X
I care little for the fancy displays in departmental stores.X
Discount stores are much more of a bargain than departmental stores.X
The data for this study are attached Answer the following questions with relevant tables from SPSS
A Suppose you were looking to reduce the variable dataset into factors. Show the correlation matrix. Based on the correlation matrix of the variables, which variables do you expect to be associated with Factor and Factor Note the labels factor and factor are arbitrary
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