A pioneering advertisement should

Multiple Choice

build goodwill or an image for an organization rather than

promote a specific product or service.

tell people what the company values are, and share its

successes and advancements.

show one brand's strengths relative to those of

competitors.

reinforce previous knowledge of a product.

inform the target market about what a product is$,$ what it

can do$,$ and where it can be found.