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A ___________ pivot keeps the functionality of the product the same but changes the audience focus. For example, Votizen changed their focus on who paid
A ___________ pivot keeps the functionality of the product the same but changes the audience focus. For example, Votizen changed their focus on who paid for their product from consumers to businesses ...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
