"A pizza by any other name..."

http://econeveryday.com/a-pizza-by-any-other-name/

Discussion Questions:

1- Think of the various costs associated with operating a restaurant. What are some of the considerations that owners face when deciding whether to stay open for take-out and delivery or to shut down until they can have dine-in service? Some restaurants have shortened their hours of operations (opening later and/or closing earlier) rather than shut down completely. Why might that be a good idea?

2-Although some have claimed that these restaurants are trying to trick customers, it is not unusual for companies to have different brands operating at different quality levels. For example, luxury car brand Lexus is owned and operated by Toyota Motor Company. Discuss the similarities and/or differences between this and what the restaurants are doing.