A pizzeria is located at M (where x=0) and charges marginal cost prices for its pizza (i.e., c=p). Customers walk to the pizzeria to eat a pizza and, aside from the purchase price, incur travel cost of (tx2), measured from the shop (note, this is a squared function). The shop's market reach is 2 km and t=2. If customers' WTP for pizza is $12.99 what is the price of a pizza in equilibrium