A plan put forward by Wisynco a year ago to sevenfold revenues from the local and export market should get on track by June $2020.$ This is to stem primarily from the push of its sparkling fruit$-$flavoured beverages locally and then slowly into the Caribbean markets.

$$The opportunity is big because it$$s a unique product. There is really nothing like it in the market produced and manufactured by any other local company,$$ Chairman of the Wisynco, William Mahfood told shareholders during the company$$s second annual general meeting on Wednesday. There are several carbonated flavoured waters on the market such as La Croix sold by Caribbean Producers Jamaica Ltd among others. However, flavoured water and its newly accompanying sparkling component is a growing category in the local beverage market.

Mahfood went on to highlight that $$historically the biggest challenge we$$ve had with export sales was being able to keep the demand satisfied locally, we get much higher prices relative to the exports on the local market and just last year, with the installation of three new lines, the production of the group was able to maintain. We completely supplied the local market and had additional capacity for the international markets,$$ he continued.

Wisynco diversified into Cranberry$-$flavoured beverages in $2008$ under the line Wata Wid Wow. The original product uses six per cent imported cranberry juice and water. With its success in its first year on the market, the company later added Cran$-$Peach, Cran$-$Grape, Cranberry, Cran$-$Strawberry, and recently Cran$-$ Melon Wata. $$We are now working towards building a portfolio of flavoured and sparkling wata with more indigenous products. We are looking at local fruits and have been trying sorrel for some time but we just have not gotten it right,$$ Mahfood said.

Wisynco currently offers its products through distributors in Jamaica, Antigua, Bahamas, Trinidad, Grenada, Dominica, St$.$ Lucia, Canada, Barbados, St$.$ Vincent, Guyana, Belize, Cura$$ao$,$ Grand Cayman, the United Kingdom, the United States, Aruba, Panama, St$.$ Kitts and Suriname.

The listed company distributes $147$ brands including imported brands such as Kelloggs, H$$agen Dazs, Yoplait and M&Ms$,$ as well as locally manufactured products from Trade Winds, Worthy Park Estate and JP snacks, and has a direct customer base of over $12,000$ customers made up primarily of supermarkets, retail wholesale channels, schools and food service outlets.

Wisynco currently produces its own brands of beverage products including Bigga soft drinks, Wata, Cranwata, Ironade and Boom energy drink, as well as synthetic packaging products under the Sweet brand. In addition to their owned brands, the company is the exclusive bottler and distributor for the popular brand portfolios Coca$-$cola and Squeezz beverages.

Wata Wid Wow$$s newest additions are the sparkling Cranberry Wata and Sparkling Cran$-$Grape, both of which contain dissolved carbon dioxide. The official launch is set to take place in March $2020$ and as such the company wants to undertake a series of promotional activities for the next three $(3)$ months.

Questions:

In your capacity as the Marketing Manager for Wisnyco, you are responsible for leading the planning and execution of the marketing campaign for the newest additions to the Wata Wid Wow portfolio. Using this case as a background you are required to do the following:

a$.$ Write three $(3)$ marketing communications objectives for this campaign.

My objectives must be Smart