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A political candidate wants to create a long-lasting positive image. According to the elaboration likelihood model, the candidate would use commercials Question 11 Select one:
A political candidate wants to create a long-lasting positive image. According to the elaboration likelihood model, the candidate would use commercials Question 11 Select one: a. that feature attractive celebrities. b. that clearly explain campaign issues. c. with catchy slogans and attention-grabbing graphics. d. with short emotional attacks on the opponent
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