A popular fast-food restaurant chain recently hired female college students to promote the company's newest chicken sandwich. In exchange for $500, the young women agreed to pass out coupons for the new sandwich while wearing fitted sweatpants with the sandwich's name emblazoned across their backsides. Since the target market for the new sandwich is young men aged 18-25, the company felt that one of the best ways to grab its target market's attention was to advertise its newest product on the women's rear ends. Did the company make the right choice? Do you approve of its marketing campaign? Or was it demeaning to women?