A popular news article that I found was about Amazon on February 14^th, 2019. They decided to cancel their plans to add a second corporate headquarters in New York City. Their original plan was to build a campus in Queen's Long Island City in exchange for $3 billion in subsidies. Amazon changed their mind because they wanted positive and collaborative relationships with state and local elected officials, and they got exactly the opposite. Most of the local politicians made it clear that they would oppose Amazons presence and would not work with them to build the type of relationships that are required to go forward with the project.

This news struck a lot of people who were going to receive jobs due to this new build. Amazon was going to continue to add thousands of jobs to the New York region and that was all changed. I do not believe that Amazon portrayed their reasoning to the public deeply enough. They didn't only let down their shareholders, but they crushed the hopes of all of these unemployed families in the New York region currently.

In this specific case, Amazons problems stem around the happiness of their customers, and the housing-affordability problem in New York. The miscommunication for the cancelation of this plan could've really deterred current employees and customers from Amazon. People from New York especially, might be angry with Amazon and forfeit their spending habits. Organizational communication includes external-facing communications such as public relations announcements and press releases and that is exactly what Amazon did with this case.

Required

Suppose that you are the employees. Talk about how enacting communications to talk about the issues recognized above, could affect the circumstances more excellently or not so good. Provide particular instances to back your answers, if able to be done.