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A printer manufacturer sells color ink refills for the printer. To maintain the performanceLinks to an external site. of the printer, it is advisable that

A printer manufacturer sells color ink refills for the printer. To maintain the performanceLinks to an external site. of the printer, it is advisable that the customer uses the printing ink from the same manufacturer. Hence, here the customer doesnt have much choice but to buy the ink from the manufacturer only. The printer manufacturer should use the following pricing strategy for selling printer
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optional features pricing
captive pricing
byproduct pricing
product bundling pricing

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