A private company in Pakistan is trying to disrupt the automobile (cars) industry. They have come up with a novel idea in which they will modify classic cars into modern electric vehicles. This idea is unique because it will help us recycle old cars and also reduce our dependence on petrol. Considering that other electric vehicles and renowned car manufacturers (like, Kia and MG) are also coming to Pakistan, perform the following tasks.

Task 1
Using Design Thinking methodology, IDENTIFY the various problems which may arise from launching this business idea and propose solutions. Explain all the phases of design thinking process and propose what you will do in each phase relevant to the case presented above.

Task 2
PREPARE a product/service feasibility and market feasibility for the above case.

Task 3
What is competitive edge and core competency? CONSTRUCT competitive edge and core competency for the above project.

Task 4 (20 Marks)
Using Evert Rogers model of diffusion of innovation and adopter categories, EXPLAIN how this project will be adopted by the market?