A private firm is considering going public. It wishes to estimate the price per share that investors would be willing to pay. The private firm has earnings per share of $12.00 and a book value per share of $36.00. There is a comparable (similar) company trading in the public markets. The market capitalization of the equity of the public company is $8,000. The book value of common equity of the public company is $4,000. The public company has total earnings (income) of $1,000. Using the P/E multiple, what is the estimate for the price of a share of the private company? Using the P/B multiple, what is the estimate for the price of a share of the private company?