A) Proceed to evaluate the attractiveness of the ride-sharing industry (hint: 5 forces). Narrow your judgment elements to the case Uber Think about the industry before COVID, do not use data after that.- Complete a final write-up to conclude if the industry is attractive or not, no longer than half a page of text plus the picture (Like this picture).

B)Use the internal analysis to find your position in the matrix of business strengths vs Industry attractiveness for the ride-sharing industry like so:

Hint use only Uber and Lyft. Use the first letter to identify each company.

The Nuw LOW H Power Super LOW + Compte ily LLOW Power of Bus (LOW 1 + Theater Subsites LOW Industry Attractiveness High Low High E Business Strengths A Low The Nuw LOW H Power Super LOW + Compte ily LLOW Power of Bus (LOW 1 + Theater Subsites LOW Industry Attractiveness High Low High E Business Strengths A Low