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A producer of insecticides wants to expand into Central America but it doesn t want to give up control over its marketing strategy planning. Which
A producer of insecticides wants to expand into Central America but it doesnt want to give up control over its marketing strategy planning. Which avenue for entering a foreign market would be best for this company? Multiple Choice licensing exporting direct investment management contracting franchising
A producer of insecticides wants to expand into Central America but it doesnt want to give up control over its marketing strategy planning. Which avenue for entering a foreign market would be best for this company?
Multiple Choice
licensing
exporting
direct investment
management contracting
franchising
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Strategic Project Management Made Simple
Authors: Terry Schmidt
2nd Edition
1119718171, 978-1119718178
