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A product development team at Polaroid Co. was in the midst of developing a new photographer printer, the CI-700. The relevant financial estimates for the

A product development team at Polaroid Co. was in the midst of developing a new photographer printer, the CI-700. The relevant financial estimates for the CI-700 are obtained as follows:

Remaining development cost:

$5M

Market testing:

$1M

Ramp-up cost:

$2M

Introductory marketing:

$5M

Marketing and support

$1M/year

Unit production cost:

$400/unit

Sales and production

20,000 units/year

Unit price:

$800/unit

In order to complete the analysis, the financial estimates must be merged with timing information.

Year 1: Development, Market Testing, Ramp-up

Year 2: Introductory Marketing, Production and Sales

Year 3: Marketing and Support, Production and Sales

Year 4: Marketing and Support, Production and Sales

Q2. What is the net present value (NPV) of this project? Assume 10% discount rate.

Investment in Year 1

Net Present Value in Year 2

Net Present Value in Year 3

Net Present Value in Year 4

Total Net Present Value ($)

Q3. What is the net contribution in Year 1 ~Year 4 and the net present value (NPV) of the project if the sales estimates are as follows? Assume 15% discount rate

Year 2: 5,000 units

Year 3: 20,000 units

Year 4: 40,000 units

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