Question
A product development team at Polaroid Co. was in the midst of developing a new photographer printer, the CI-700. The relevant financial estimates for the
A product development team at Polaroid Co. was in the midst of developing a new photographer printer, the CI-700. The relevant financial estimates for the CI-700 are obtained as follows: | |||||||
Remaining development cost: | $5M | ||||||
Market testing: | $1M | ||||||
Ramp-up cost: | $2M | ||||||
Introductory marketing: | $5M | ||||||
Marketing and support | $1M/year | ||||||
Unit production cost: | $400/unit | ||||||
Sales and production | 20,000 units/year | ||||||
Unit price: | $800/unit | ||||||
In order to complete the analysis, the financial estimates must be merged with timing information. | |||||||
Year 1: Development, Market Testing, Ramp-up | |||||||
Year 2: Introductory Marketing, Production and Sales | |||||||
Year 3: Marketing and Support, Production and Sales | |||||||
Year 4: Marketing and Support, Production and Sales | |||||||
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Q2. What is the net present value (NPV) of this project? Assume 10% discount rate. | |||||||||||||
Investment in Year 1 |
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Net Present Value in Year 2 |
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Net Present Value in Year 3 |
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Net Present Value in Year 4 |
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Total Net Present Value ($) | |||||||||||||
Q3. What is the net contribution in Year 1 ~Year 4 and the net present value (NPV) of the project if the sales estimates are as follows? Assume 15% discount rate |
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Year 2: 5,000 units |
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Year 3: 20,000 units |
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Year 4: 40,000 units |
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