A product under non-price competition would most likely not succeed in the market if

Select one:

a.

a new advertising campaign is established for it.

b.

it is easy to duplicate.

c.

it is packaged differently than similar products.

d.

it is priced near the competitors price.

e.

its quality has been upgraded.

In a specific strategic market plan, a profit center that is self-supporting in terms of sales, markets, production, and other resources is known as a:

Select one:

a.

diversified corporation.

b.

strategic business unit.

c.

profit entity.

d.

small business.

The strategic window has been used to describe

Select one:

a.

customers' requirements or desired benefits.

b.

and determine the factors that are most important in making a market attractive or strong.

c.

the process that seeks information about events and relationships in a company's outside environment.

d.

the limited periods when the fit between key market requirements and competitive firm competencies is optimal.