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A project for a new Customer Loyalty Program database is coming to an end in July 2018. The database is effectively built and operational. This

A project for a new Customer Loyalty Program database is coming to an end in July 2018.

The database is effectively built and operational.

This project began in 2016 by Vendor A and has incurred $2,500,000 to date in its design and build and now it is delivered.

For 2019, you are charged with creating a budget for expenses for Vendor A.

Which budget approach would you consider to maximize the planning, costs, and value for expenses related to Vendor A in 2019?

A. Zero Based Budgeting

B. Bottoms Up Budgeting

C.Top Down Budgeting

D. Operational Budgeting

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